​KEY ACCOMPLISHMENTS

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• Successfully managed sales and marketing departments, overseeing a workforce of 700+ employees and business associates, during start-up, turnaround and expansion phases, resulting in revenue generation and improved profitability.

• Developed comprehensive business plans for strategic initiatives, consistently devising short-term and long-term strategies to achieve revenue targets. Conducted thorough research and identified new growth opportunities.

• Crafted and executed promotional marketing strategies, incorporating both conventional and digital methods (ATL and BTL), to drive sales growth. Implemented initiatives such as off-site tent sales events, targeted mailers, first-time buyers' programs, creative campaigns, and SEO optimization.

• Conceptualized, developed, and led strategic pilot projects aimed at establishing scalable go-to-market strategies, creating process documentation, implementing learning and development programs, and executing roll-out plans. These initiatives were instrumental in setting up crucial processes and achieving business objectives in the insurance, real estate, and manufacturing sectors.

• Authored a guidebook titled "Realty Redefined," providing valuable insights into real estate sales and processes, targeting start-ups and newcomers to the industry.

• Delivered over 10,000 hours of seminars and workshops on various topics, including driving sales, multi-unit management, team collaboration, recruiting, and leadership.