Brainstorm Consultants Pvt. Ltd.

 

Designations & Promotions:

 

• Head-Sales & Sales Training (Apr 2013-Apr 2014)

• Vice President-Sales (Feb 2011-Mar 2013)

 

About The Company:

 

Brainstorm was a real estate investment consulting company with a focus on promoting and selling properties in the Delhi-NCR region real estate market. The core objective of the company was to bring a high level of professionalism to the sector. The company was committed to providing best-in-class customer service and offering updates on property value appreciation for new launches. Our aim was to bring real estate developers closer to our customers than ever before by providing them with relevant and genuine information, the best options, enticing deals, practical solutions and access to expert service professionals to assist with their loan requirements. Additionally, the company helped clients address their property-related concerns and offered the best possible consultation within their limitations.

 

Role and Responsibilities:

 

• Reported directly to the CEO and was responsible for developing sales, marketing and promotion strategies.

• Oversaw channel development, customer retention, cross-selling and upselling opportunities.

• Implemented effective sales plans and promotions for new project launches to maximize profitability within specified timelines.

• Recruited, trained, scheduled, coached and managed marketing and sales teams to meet objectives.

• Cultivated relationships with key investors and clients through regular visits, bulk/group sales and understanding their needs.

• Monitored and reported on team goals to impact the organization's short-term and long-term objectives.

• Developed strategies for new project launches, customer retention and cost reduction.

• Explored alternative sales channels, such as freelance channels, to expand reach.

• Created and executed promotional marketing strategies to stimulate sales growth, including off-site tent sales events, special mailers and first-time buyers' programs.

 

Key Strategies Implemented:

 

• Implemented effective lead generation techniques.

• Focused on sales targeting government employees.

• Conducted group/mass sales in various corporate organizations with special pricing offers.

• Executed marketing campaigns and digital promotions.

• Established a freelance distribution channel to increase sales reach.

• Implemented reselling and upselling strategies to existing customers.

• Organized skill development sessions to enhance team performance.

 

Outcomes:

 

• Closed an average of 45% of leads and consistently achieved between 110% and 120% of monthly sales goals during the tenure.

• Successfully sold approximately 90% of the inventory of underwritten projects within the specified timeframe.

• Orchestrated promotional campaigns that resulted in an 8% increase in sales for a specific underwritten project within a single day.